PBS Frontline - Merchants of Cool - http://www.pbs.org/wgbh/pages/frontline/shows/cool/
This is a great video which can be viewed online free of charge.
It can be used for many different business courses - but has a good connection to marketing.
Note the additional features - interviwes, written information, and so forth.
"Dogs and philosohers do the greatest good, for the fewest rewards." --Diogenes “A man of genius makes no mistakes; his errors are volitional and are the portals of discovery.” --James Joyce
Saturday, September 26, 2009
Marketing - Merchants of Cool
Brain Research
While still in relatively early stages, brain research can be applied to education and learning. Understanding where students are in their physiological development can help us both understand some student behaviour, and help us structure lessons so that they are developmentally appropriate. This research is also useful for parents!!
Here are some resources I particularly enjoy.
(1) "Please excuse the mess" was originally publised in the Globe & Mail. It's available at: http://www.educ.uvic.ca/epls/faculty/rowles/please.htm
My favourite part of the article is the finding reported that "while being shown the face of a man in fear [,] The part of their brains that lit up the brightest as their minds worked to make sense of the image was not the prefrontal cortex, the centre of rational judgment used by the adult brain to sort out complex nuances of emotions. It was the amygdala, an almond-shaped knot in the middle of the brain that is one of the key areas for instinctual reactions such as fight or flight, anger or "I hate you, Mom."" So, as a teacher, I must remember that a teen may not accurately interpret my facial expression, so I should also articulate what my facial expression attempts to covey (e.g., "That's funny").
(2) PBS Frontline - inside the teenage brain - watch it for free, or read about the research at http://www.pbs.org/wgbh/pages/frontline/shows/teenbrain/
(3) Time Magazine's "Secrets of the Teen Brain" - a great article, loaded with practical tips that can be applied to the classroom. http://www.time.com/time/covers/1101040510/
To me, a particularly useful finding was that teens are unable to internalize long-term goals - so a statement like, "This is good for your future career" is meaningless at their developmental stage. They understand the sentence, but they canot internalize this. Rather, focus on short-term goals or consequences to be effective. See examples in the article.
(4) "Mind Tricks" (an article in New Scientist) describes some simple experiments you can do to understand how your own brain processes certain types of information. See http://www.newscientist.com/article/mg19526221.300-mind-tricks-six-ways-to-explore-your-brain.html?full=true
Here are some resources I particularly enjoy.
(1) "Please excuse the mess" was originally publised in the Globe & Mail. It's available at: http://www.educ.uvic.ca/epls/faculty/rowles/please.htm
My favourite part of the article is the finding reported that "while being shown the face of a man in fear [,] The part of their brains that lit up the brightest as their minds worked to make sense of the image was not the prefrontal cortex, the centre of rational judgment used by the adult brain to sort out complex nuances of emotions. It was the amygdala, an almond-shaped knot in the middle of the brain that is one of the key areas for instinctual reactions such as fight or flight, anger or "I hate you, Mom."" So, as a teacher, I must remember that a teen may not accurately interpret my facial expression, so I should also articulate what my facial expression attempts to covey (e.g., "That's funny").
(2) PBS Frontline - inside the teenage brain - watch it for free, or read about the research at http://www.pbs.org/wgbh/pages/frontline/shows/teenbrain/
(3) Time Magazine's "Secrets of the Teen Brain" - a great article, loaded with practical tips that can be applied to the classroom. http://www.time.com/time/covers/1101040510/
To me, a particularly useful finding was that teens are unable to internalize long-term goals - so a statement like, "This is good for your future career" is meaningless at their developmental stage. They understand the sentence, but they canot internalize this. Rather, focus on short-term goals or consequences to be effective. See examples in the article.
(4) "Mind Tricks" (an article in New Scientist) describes some simple experiments you can do to understand how your own brain processes certain types of information. See http://www.newscientist.com/article/mg19526221.300-mind-tricks-six-ways-to-explore-your-brain.html?full=true
Wednesday, September 23, 2009
OBEA - Conference November 7 Newmarket
OBEA's Fall Conference will be held at Newmarket High School on November 7, 2009.
Details at http://www.obea.ca/
Details at http://www.obea.ca/
Personal Finance
Investor Education Fund – Fair Play and Taking Stock in Your Future, Funny Money, SmartMoney Management Program, and many more resources Hard copies of some resources included. Order additional materials from:
http://www.investored.ca/en/TeachersResources
Bank of Canada
Counterfeit detection kit
Poster
Financial comic book Order all from
http://bankofcanada.ca/en/banknotes/education/index_schools.html
CFEE materials http://www.cfee.org/cgi-bin/go.cgi?lang=en&file=/en/reslearn.shtml
Understanding your Consumer Rights and Responsibilities CD Included – order from Ministry of Consumer and Business Services
Marketplace Standards and Services Branch, (416) 326-8800 or 1-800-889-9768
http://www.investored.ca/en/TeachersResources
Bank of Canada
Counterfeit detection kit
Poster
Financial comic book Order all from
http://bankofcanada.ca/en/banknotes/education/index_schools.html
CFEE materials http://www.cfee.org/cgi-bin/go.cgi?lang=en&file=/en/reslearn.shtml
Understanding your Consumer Rights and Responsibilities CD Included – order from Ministry of Consumer and Business Services
Marketplace Standards and Services Branch, (416) 326-8800 or 1-800-889-9768
Software Resources
Professor Teaches Not a free resource, but very cost effective from Staples.ca. See http://www.professorteaches.com/ to view
Microsoft Lessons and Tutorials http://www.microsoft.com/education/tutorials.mspx
http://www.microsoft.com/canada/government/education/default.mspx
http://office.microsoft.com/en-us/school/FX102781621033.aspx
Microsoft Lessons and Tutorials http://www.microsoft.com/education/tutorials.mspx
http://www.microsoft.com/canada/government/education/default.mspx
http://office.microsoft.com/en-us/school/FX102781621033.aspx
Accounting
ICAO Teacher Colleague Program Binder (for all units) One copy included. Order from
www.guidetorulingtheworld.ca/tcp/Teacher7_0.aspx
or Jennifer Diebolt jdiebolt@icao.on.ca
Quickbooks – free software and teachers’ guide One copy included. Order a class set from
https://www.quickbase.com/db/bc68qrxqs?a=GenNewRecord
Simply Accounting – free software and teachers’ guide Order a class set from jaclyn.ng@sage.ca
CMA Teacher Materials
Accounting Modules (SAM)
DVD
Brochures
Posters Order from
http://www.cga-ontario.org/contentfiles/high_school/teacher_tools.aspx?order=101
Revenue Canada Teaching Taxes Program Order teacher manual and student workbooks from: http://www.cra-arc.gc.ca/tx/ndvdls/tchtx/menu-eng.html
QuickTax in the Classroom CDs and Teacher’ Guide Order from
https://www.quickbase.com/db/96ezw62w?a=dbpage&pageID=20
www.guidetorulingtheworld.ca/tcp/Teacher7_0.aspx
or Jennifer Diebolt jdiebolt@icao.on.ca
Quickbooks – free software and teachers’ guide One copy included. Order a class set from
https://www.quickbase.com/db/bc68qrxqs?a=GenNewRecord
Simply Accounting – free software and teachers’ guide Order a class set from jaclyn.ng@sage.ca
CMA Teacher Materials
Accounting Modules (SAM)
DVD
Brochures
Posters Order from
http://www.cga-ontario.org/contentfiles/high_school/teacher_tools.aspx?order=101
Revenue Canada Teaching Taxes Program Order teacher manual and student workbooks from: http://www.cra-arc.gc.ca/tx/ndvdls/tchtx/menu-eng.html
QuickTax in the Classroom CDs and Teacher’ Guide Order from
https://www.quickbase.com/db/96ezw62w?a=dbpage&pageID=20
Entrepreneurship
Here are some online resources for entrepreneurship...
Future Entrepreneurs (Ontario government)- Future Entrepreneurs kit including the Teacher’s Guide and interactive business simulator CD included. Email request to future.entrepreneurs@ontario.ca with number of English-Language kits and mailing information Ideas and Opportunities;
Developing and Completing a Venture Plan; Venture Concept; Preparing for Start-up
GoVenture CD IdeaBook and Simulations Included – see CD for details; www.goventure.net
Ontario Government’s Summer Company program (up to $3,000 grants per person) http://www.ontario.ca/summercompany
Canada-Ontario Business Service Centre – free guides and servies
http://ww.canadabusiness.ca/ontario
http://enterprisecanada.ca/ontario
Canadian Youth Business Foundation – online tests and tools http://www.cybf.ca/
Future Entrepreneurs (Ontario government)- Future Entrepreneurs kit including the Teacher’s Guide and interactive business simulator CD included. Email request to future.entrepreneurs@ontario.ca with number of English-Language kits and mailing information Ideas and Opportunities;
Developing and Completing a Venture Plan; Venture Concept; Preparing for Start-up
GoVenture CD IdeaBook and Simulations Included – see CD for details; www.goventure.net
Ontario Government’s Summer Company program (up to $3,000 grants per person) http://www.ontario.ca/summercompany
Canada-Ontario Business Service Centre – free guides and servies
http://ww.canadabusiness.ca/ontario
http://enterprisecanada.ca/ontario
Canadian Youth Business Foundation – online tests and tools http://www.cybf.ca/
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